About Us
Welcome to Fruiticana!
a little story about us

SINCE 2009

FRUITICANA Foods was established in 2009, having a straight of the art manufacturing unit and Head Office in Lahore. It is headed by a team of seasoned professionals from all walks of business like Sales, Marketing, Finance, Manufacturing and Product Development.
Since its inception, FRUITICANA Foods success has been linked up with product innovation and customer focus. We have penetrated in the local Juice market and have extended our arms in the export markets significantly.
Today we produce a complete range of fruit juices in Pet, Aseptic and Tin Can packaging in our factory located in Lahore. Companies priority is to bring the best and most relevant products to people, where ever they are, whatever their needs, throughout their lives.

A Message from Our CEO

FRUITICANA Foods organizational culture is built on 5-main pillars ie. Innovation, Quality, Service, Trust and Humility. Since last 12-years we have always strived to uphold these organizational values. These values have been detrimental in the quick and sustainable success of FRUITICANA Food’s core brand “FRUITICANA JUICES”.

“FRUITICANA” is a brand which tops on customers intent to buy, due to its attractive outer packaging and unmatchable taste. The value for money which this brand carries has helped it gain a vast popularity in a very short span of time . Today “FRUITICANA” is considered to be a cherished Juice Brand wherever it is present in the world. Along with having our presence in 150 cities of Pakistan, we are now available in European, North American, African, Asian, Central Asian and Mid Eastern markets.

We owe our local and international success to our dignified customers, diligent employees, valued trade partners and our respected vendors. We assure you that FRUITICANA Foods will uphold this relationship of trust and will always deliver on our commitments.

Best Regards
Syed Montzer Mehdi
Chief Executive Officer
FRUITICANA Group of Companies

Our Brands
Why choose Fruiticana?
Eat More Healthfully.
Obtaining the recommended daily fruits and vegetables.
We Have Reputation.
We have been growing organic produce for customers since 1976.
Fresh & Pesticide Free.
We deliver organic pesticide-free and sustainably-grown produce.
No Commitment Required.
We requires no commitment and allows you to cancel or suspend deliveries.
Flexibility.
Choose the delivery frequency that best fits your needs.
Customization.
Customize your standard delivery to exclude items you do not want.
Goodness Of Juice

How much is too much? You’ve heard these words before but it’s worth saying them again. Moderation is the key. We know our bodies love fruit for the good things it gives us, like vitamins and fibre. So it goes that juice can be a healthy part of a balanced diet and active lifestyle and an excellent complement to whole fruits. There are no guidelines that say how much juice you should drink each day. However, in general, nutritionists agree that your fruit allowance should not come solely from juice, as kilojoule for kilojoule, fruit juice can be consumed more quickly than whole fruit. So mix your fruits – juice and whole. According to the Dietary Guidelines for Adults, fruit juice can be a useful source of vitamin C, potassium, folate and fluid, plus it adds variety to our diet. Some juices also supply other valuable nutrients, such as beta carotene and naturally occurring phytonutrients. (link to antioxidant information below). Antioxidants Ever heard of free radicals? They’re nasty little pieces of work generated by our own bodies that can damage body proteins, DNA and cells. Antioxidants are our anti-free radical crusaders, protecting our cells from damage by absorbing these nasty rads. Our body generates its own antioxidants, but also gets them from foods, such as fruits, juice, vegetables, nuts, cocoa and tea. Generally, a dead give-away to antioxidant-rich foods is their colour – usually strong and bright. Think orange, red, purples, greens, blue – many of the colours inside our Fruiticana juice bottles. All our Juices contain 100% of the Recommended Dietary Intake (RDI) of Vitamin C and Vitamin A. The final juicy word Although, there’s good evidence for the health benefits of fresh fruit, we admit juice research is still pretty much in its infancy. The one thing we do know the experts agree on is that we should all include 2 serves of fruit and 5 of vegetables in our diet every day.

Our Team
Michael Andrews
Michael Andrews

Born on the farm in Capay, Michael showed an early proficiency in the machine shop and is responsible for designing tools used on the farm today.

Kathleen Barsotti
Kathleen Barsotti

Born in Belmont, CA, Kathleen attended UC Riverside where she earned her B.S. in Agriculture. She is sole proprietor and manager of the farm.

mark ronson
mark ronson

He has commitment to build a strong financial model for farmers to connect produce directly to consumers by strategically managing our current programs.

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